We have all probably seen television adverts for various fragrances
that can claim to draw the opposite of sex to you, almost like a moth to
a flame. Lynx are most famous for these particular adverts and their
clever marketing schemes have resulted in many young men dashing out to
purchase the latest deodorant spray.
Despite the comedy aspect as such adverts, you would be forgiven for
thinking that deodorants, aftershaves and perfumes are primarily just
for fighting perspiration and emitting a pleasant aroma, but now a new
perfume is apparently helpful in helping weight loss too, according to its creators.
Launched by French perfume house Robertet and Veld’s natural
skincare, ‘Prends Moi’ (meaning ‘take me’ in French), the makers claim
that the fragrance will help you to ‘slim with pleasure’.
The perfume contains chemicals that help to release B-endorphins that
are present in the skin and subsequently a ‘pleasure message’ is
communicated through the brain. A sense of happiness and well-being will
then be created and then the desire to overeat will be reduced.
Other components that comprise of Prends Moi include caffeine,
carnitine, and spirulina extract, all joining together to make the
‘Slimming Complex’ that works to activate enzymes involved in your
body’s capability of breaking down fat – also known as lipolysis.
In an attempt to prove that the spray is effective in doing what it
is claimed, the creators have revealed facts from the 28-day trial study
of women who used the spray. All subjects were aged between 18 and 70
years of age and none of them were on any kind of specialised food diet
or taking any weight loss medication.
Statistics from the trial revealed that:
. 75% said the smell was pleasant and they would have no problems wearing it daily.
. 82% reported a comforting feeling after applying it.
. 73% said they felt a feeling of pleasure.
. 75% claimed it decreased their desire to snack.
. 70% said they had a feeling of ‘well-being’.
Available in three odours; bergamot, mandarin and grapefruit, the
100ml bottles will be sold by The Fragrance Shop for £29.99. Even though
there is currently a 6,000 strong waiting list for Prends Moi, the
perfume alone may not be a justifiable reason to cancel that monthly gym
membership just yet. It is quite possible that the positive results
from the trial stemmed from what is commonly known as a ‘placebo effect’
of the sprays on the women involved. This is basically where a
medically inactive substance has the same, beneficial effect as what the
patient’s expectations are of the therapy, rather than the actual
treatment itself. It is in effect, a ‘fake treatment’.
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