Sugar is the primary food and drink component which is causing havoc for Britain’s obesity crisis, health experts claim.
The scientists and doctors behind ‘Action on Sugar’ – which is
modelled on the 1990s group Consensus Action on Salt and Health (Cash) –
are hoping to put enough pressure on the government and industry enough
to help enforce as much as a 30% sugar reduction in food and drink
products. Cash, chaired by Professor Graham MacGregor, who also heads
Action on Sugar, managed to bring down salt levels in our food and the
hope is a similar impact can be had on our sugar levels.
The say that with a 20-30% reduction in
sugar content, this could slash calorie intake by about 100kcal a day
and this figure could be much higher for those who have a high sugar
intake each day.
Instead of drastically cutting sugar in one clean swoop, Action on
Sugar argue for a gradual decrease in the amount of sugar within ready
meals, cereals, sweets and soft drinks, as this is less likely to be
noticed by the general public. Basically, it would be comparable to
weaning people off sugar!
Professor MacGregor says: “This is a simple plan which gives a level
playing field to the food industry, and must be adopted by the
Department of Health to reduce the completely unnecessary and very large
amounts of sugar the food and soft drink industry is currently adding
to our foods…Provided the sugar reductions are done slowly, people won’t
notice. In most products in the supermarkets, the salt has come down by
between 25% and 40%.”
Dr Aseem Malhotra, cardiologist and science director of Action on
Sugar, said: “Added sugar has no nutritional value whatsoever and causes
no feeling of satiety. Aside from being a major cause of obesity, there
is increasing evidence that added sugar increases the risk of
developing type 2 diabetes, metabolic syndrome and fatty liver.”
To try and ease the obesity crisis, the government’s strategy so far
has been to reduce targeted marketing and calorie reduction, mainly done
through the public health responsibility deal.
MacGregor says it is not enough though and has had little bearing on
calorie intake. He says “We must start to slowly reduce the amount of
calories people consume by slowly taking out added sugar from foods and
soft drinks.”
But the food and drink industry is obviously fighting its corner and
has argued it is unfair to pinpoint sugar as the cause of the obesity
crisis gripping the UK.
The Food and Drink Federation commented: “Sugars, or any other
nutrient for that matter, consumed as part of a varied and balanced diet
are not a cause of obesity, to which there is no simple or single
solution. That’s why the food industry has been working on a range of
initiatives with other players to tackle obesity and diet-related
diseases.”
They also argue that consumers can clearly see the sugar content of
the products they are buying, with manufacturers being forced to adhere
to strict regulations for this, adding that the industry has already
lowered salt and saturated fats, with little concrete proof that sugar
is particularly damaging.
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