Coca-Cola tries to dispel obesity concerns with TV ads

Global Soft drinks giant Coca-Cola have gone to drastic measures to defend themselves against increasing concerns regarding the negative impact that fizzy drinks are having to our health. There is a staggeringly high sugar content in many drinks such as regular Coke, Pepsi, etc., and this is contributing towards tooth decay and the spiralling obesity epidemic occurring both in Britain and also in the U.S.

Interestingly, sales growth within North America over the last 15 years for Coca-Cola has directly emanated from millions of people deciding to go with the no-sugar and no-calorie options such as Coke Zero, clearly showing a huge public worry about the fuller-sugared versions. These diet versions of their soda drinks now comprise of roughly a third of its sales in the U.S. and Canada.

Therefore, to perhaps address the issue of obesity and attempt to alleviate the mounting pressure on the soft drinks industry, Coca-Cola have launched a new advertising campaign on cable television in the U.S. The two minute-long commercials were given their first airing during last night’s ‘The Situation Room with Wolf Blitzer’ on CNN, FOX News’ ‘The O’Reilly Factor’, and MSNBC’s ‘The Rachel Maddow Show’.

A spokeswoman for Coca-Cola, Diana Garza, said: “The audience for this new ad is knowledgeable about the problem but doesn’t necessarily know about what the Coca-Cola Co is doing to address it. We are telling them our story.” She also acknowledged that the company had to try and remain consistent with its brand voice and avoid sounding ‘preachy’.

In the advert shown on Monday night, a female voice was heard stating that Coca-Cola drinks actually have reduced portion sizes in the form of smaller cans, the company are putting their efforts into creating better-tasting, low-calorie sweeteners and has voluntarily made lower-calorie drinks available at schools. Viewers are also provided with a reminder that ‘all calories count no matter where they come from’ and ‘if you eat and drink more calories than you burn off, you’ll gain weight’.

The advertisements are also expected during many other shows tonight too and a separate commercial, explaining about Coke’s front-of-package calorie labels, will be screened for the first time Wednesday during ‘American Idol’ on Fox – who have partnered with Coke for several years.

The second ad is a stark contrast to the first, and could be seen as more traditionally ‘upbeat’ as people would expect from company known for their series of happy Christmas television adverts. It will feature a montage of fun activities that will equate to burning off the ‘140 happy calories’ contained in a can of Coke: dancing, laughing with friends, walking a dog and doing a victory dance after getting a strike during a game of bowling.

However, Coca-Cola claims that their new series of videos have not been created due to mainstream bashing of the soft drink industry, but as a way to ‘raise awareness’.

The campaign follows tough action by news that US government officials are specifically concentrating on high-calorie soft drinks for stricter regulations. In New York, a city where shockingly 58% of people are classed as either overweight or obese, a new law will come into effect from March barring the sale of soft drinks larger than a pint in any cinema, restaurant and stadia.

Unfortunately it seems that not everybody agrees with the real intentions of Coca-Cola’s television campaign. Michael Jacobson, executive director of the Center for Science in the Public Interest, has long been critical of the soft drinks industry, and he said that the move “looks like a page out of Damage Control 101. They’re trying to disarm the public.” However, Mr Jacobson did not stop there in his scathing assessment and added: “They’re trying to pretend they’re part of the solution instead of part of the problem. If Coke was serious about wanting to be part of the solution, it could stop advertising full-calorie drinks altogether, set up a pricing scheme where full-calorie drinks were more expensive, or stop opposing proposed soda taxes.”

Daily fizzy drink intake linked to aggressive prostate cancer

As if there weren’t enough reasons to give-up sugary fizzy drinks, a new Swedish study has perhaps added another persuader to this. In addition to helping to rot teeth and adding extra inches to your waistline due to the massive sugar content, there have been studies to emerge this year that have found that fizzy drinks can have even more detrimental effects to health. For instance, in February it was revealed in an Australian study that soft drinks could result in an increased danger of developing asthma or chronic obstructive pulmonary disease (COPD).


Then in June, high levels of the dangerous colouring agent 4-methylimidazole (4-MI)  were found in cans of Coca-Cola in numerous countries around the world, a chemical shown in tests to be connected to cancer within some animals. Past research has also linked brittle bones, heart attacks, diabetes, pancreatic cancer, muscle weakness and even paralysis as possible dangers from the long-term heavy consumption of such drinks.

The new study, conducted by scientists at Lund University in Sweden, has found evidence that shows men who consume just one solitary 300ml soft drink each day  - less than a standard 330ml can – could be at a 40% higher risk at developing serious forms of prostate cancer; the most prevalent type of cancer in UK males. This is in comparison to men who refrain from drinking soft drinks.
Prostate cancer develops in the prostate – a gland in the male reproductive system. In the UK alone there are an estimated 36,000 to 40,000 men who are diagnosed with prostate cancer and there are about 250,000 men currently living with the disease. It tragically claims the lives of over 10,000 men in the UK every year.

The Swedish study involved tracking 8,000 healthy men who were aged between 45 to 73 years of age for an average of around 15 years.  All the men were in perfect health at the beginning of the study and were continually quizzed about their dietary preferences, including soft drink intake.
At the close of the study, the researchers compared the diets of the men who had been diagnosed with prostate cancer against that of the healthy men, and subsequently established a link between intake of sugary drinks and the potentially fatal disease.

Isabel Drake, Lund University researcher, commented on the study findings and said: “Among the men who drank a lot of soft drinks we saw an increased risk of prostate cancer of around 40 per cent.”
Their investigation also established some link between a less severe type of prostate cancer and large amounts of rice and pasta, cakes and biscuits, and sugary breakfast cereals that were in the subject’s diet.

However, before people start to panic and banish these foods from their diet completely, Dr Iain Frame, director of research at Prostate Cancer UK, attempted urged caution in interpreting the study findings and said:  “We cannot be certain whether any particular dietary pattern has a significant impact on a man’s risk of getting prostate cancer but it is highly unlikely that any single food source will lead to an increased chance of developing the disease.” In addition, Drake also stressed that more research would be required to fully prove any definite links between dietary choices and prostate cancer.

Symptoms of prostate cancer include: having to urinate more frequently, difficulty beginning to urinate, a feeling that your bladder has not been fully emptied and a weak flow of urine. If you are suffering with any symptoms similar to these you should visit your own GP as soon as possible for a check-up. The earlier prostate cancer is spotted – the better chance of treatment being effective and a full recovery can be made. If it is not prostate cancer then you may be one of 2.4 million men in the UK suffering from a condition called benign prostatic hyperplasia. Also known as an enlarged prostate gland, it can be treated through the use of effective medication such as Flomax Relief, which eases the symptoms associated with lower urinary tract symptoms (LUTS) of a BPH. Flomax works by relaxing muscles in the prostate gland, relaxing the muscles in the urethra (the tube from the bladder to the outside of the body).  This allows urine to travel more comfortably through the urethra, making it easier to urinate. Flomax is available today from the Medical Specialists Pharmacy chemist shop priced at just £8.75 for 14 capsules, or £15.95 for 28.

Can the ‘beautific’ drinks from Coca-Cola and Sanofi bring any health benefits?

Soft drink giant Coca-Cola is to join forces with the French multinational pharmaceutical company ‘Sanofi’ to launch a new range of ‘beautific’ drinks. The two powerhouses even claim that the new drinks will boost well-being as well as being able to ‘strengthen hair and nails’.

If that wasn’t enough, those who drink the Beautific Oenobiol brand on a regular basis, will apparently see an improvement to skin in addition to weight loss. Whether all this is true or not is another matter, but they are certainly bold statements from Coca-Cola and Sanofi.

The drinks will be given a launch this autumn primarily in France, before makers look to increase distribution throughout the rest of Europe. A spokesman for the launch said: “This is a small-scale pilot which is currently limited to a number of pharmacies in France.”

The Oenobiol range will come in four different flavours and will consist of mineral water, fruit juice and nutritional additives. The latter are what the manufacturers will help to embellish skin, strengthen hair and nails, lose weight and improve vitality.

Despite the early promise, it does remain to be seen just how successful the project will be between Coca-Cola and Sanofi. Their Oenobiol drinks are following a disastrous precedent laid down in the past after the shambles in 2009 that occurred when the drinks giant teamed with food company Nestlé to produce the green-tea brand, ‘Enviga’, which too claimed various weight-loss benefits.

A marketing war ensued and a lawsuit battle which eventually involved 27 U.S. states. In an embarrassing climb-down for Coca-Cola and Nestlé, all subsequent cans or bottles of Enviga were ordered to have a disclaimer printed that made drinkers aware that the product would not actually cause weight loss and that this would instead be achieved through a healthy diet and exercise.

The news about the latest addition in a long line of health drinks has not been met with excitement by everybody. It is believed that Coca-Cola and Sanofi only even made announcements regarding the new drinks after a leak from Sanofi labour union representatives.  They blasted that workers were irate the drug manufacturer was ‘spouting about beauty drinks’ only a month after plans were made for job losses expected to reach the 900 mark.

Release of drinks such as Enviga and Oenobiol are probably connected to an increasing worldwide obesity epidemic and concerns are growing. In recent years Coca-Cola and Pepsi, the world’s two biggest soft drinks manufacturers, have released ‘zero’ branded low calorie, no-sugar drinks aimed at those who are weight conscious.

However, the true ‘healthiness’ of these types of beverages is debateable due to the high volume of additives that are loaded inside the drinks, many of which are disastrous for teeth. After all, something needs to be put inside the drinks to give them a sweet taste with there being no sugar present.

In addition, it remains to be seen if the new drinks will be able to promote weight loss, strengthen hair, skin and nails, etc. From Medical Specialists’ experience, and from contact with our thousands of patients, success comes firstly from factors such as lifestyle improvements such as a healthier diet and more exercise. Help can also be had from clinically proven treatments for the aforementioned issues such as, obesity: Xenical, XLS-Medical, skin: Dianette, Spironolactone, Retin-A Gel, hair loss: Propecia, Regaine, Regaine for women, Alpecin caffeine shampoo and there are products such as Nizoral shampoo for dandruff and T/Gel for both dandruff and psoriasis. All are available today at incredibly low prices from Medical Specialists Pharmacy.

Sports drinks are good for you, truth or myth?

Sports drinks such as Lucozade, Powerade and Gatorade that claim to increase energy levels and to help you exercise better have been called into question by researchers from Oxford and Harvard Universities.

They warn that rather than being beneficial to our health, such drinks contain large amounts of sugar and calories which encourage weight gain. They also go on to accuse these companies of convincing gym-goers that they are on the verge of dehydration, and that the human thirst mechanism is not a reliable indicator for detecting and responding to dehydration.

The sports drinks market rose 10% in Britain last year to £1 billion and it is little wonder because such marketing giants as Coca-Cola, GlaxoSmithKline and Pepsico are behind these products.

This has seen them using athletes and footballers such as Wayne Rooney, Alan Shearer and Daley Thompson to endorse their products. On top of this an investigation by the British Medical Journal has found that these companies use sponsored scientists who have gone on to develop a whole area of science dedicated to hydration. These same scientists advise influential sports medicine organisations.

The advice from these organisations has filtered down to everyday health advice and has spread fear about the dangers of dehydration. The researchers warned that despite such claims there is a worrying lack of evidence to support most of these claims.

A spokesman for GlaxoSmithKline, the makers of Lucozade, said: “more than 40 years of research and 85 peer reviewed studies have supported the development of Lucozade sport and all our claims are based on scientific evidence that has been reviewed by the European Food Safety Authority”.

Likewise Coca-Cola, who makes Powerade, said sports drinks have a wealth of scientific research that can be relied on.

High levels of a potentially dangerous colouring agent found in UK Coca-Cola cans

Campaigners will today write to British health ministers demanding that companies cease the use of a chemical that is used in Coca-Cola, after it has been linked to causing cancer. The chemical 4-methylimidazole (4-MI) is what provides the drinks with their unique colour and was shown in tests to be connected to cancer within some animals.

In March both Coca-Cola and Pepsi claimed that they had requested suppliers of this colouring to change their manufacturing processes in an attempt to reduce the levels of the dangerous chemical inside the drinks. In the U.S., The Center for Science in the Public Interest have stated that samples of Coca-Cola tested in nine different countries revealed an ’alarming amount’ of the chemical.

In California, legislation was introduced earlier this year that forces any drinks consumer to have a clear health warning on the side of a drinks can that has a 4-MI total of more than 30mcg. After this ruling, Coca-Cola subsequently acted swiftly and now all cans sold in California at least currently have only 4mcg of the dangerous chemical. However some Coke samples from Washington D.C. were shown to have 145 micrograms.

Despite the health warnings that are now well-known regarding the chemical, it is somewhat inexplicable and irresponsible of Coca-Cola to carry on allowing high amounts of 4-MI inside cans worldwide. Cans sold in the UK have been found to contain a staggering 135mcg. This has angered Malcolm Clark, one of the co-ordinators of the campaign to ban the chemical and he spoke in a national newspaper saying, “Coca-Cola seems to be treating its UK customers with disdain. The company should respect the health of all its customers around the world by using caramel colouring that is free of known cancer-causing chemicals. The UK Government must regulate to protect public health from companies that aggressively market sugar-laden drinks that lead to obesity, diabetes and tooth decay.”

Even worse, samples from Brazil contained 267 micrograms and samples from Kenya had 177 micrograms. The issue would appear to be cost related as manufacturers have stated that they are able to supply a caramel colour that is completely absent of 4-MI, however would be four times more pricey for them.

With sales of Coca-Cola roughly £1.1billion annually in the UK alone, clearly it is one of our most popular soft drinks. If you do enjoy the refreshing fizzy drink, it may not be time to start panicking just yet. An FDA spokesman declared earlier this year that people would have to consume “well over a thousand cans of soda a day to reach the doses administered in the studies that have shown links to cancer in rodents”. In addition, a spokesman from the British Soft Drinks Association has tried to dispel any public concern and said, “The 4-MI levels found in food and drink products pose no health or safety risks. Outside the state of California, no regulatory agency in the world considers the exposure of the public to 4-MI as present in caramels as an issue.”