Cialis sales double in China 2010 according to Eli Lilly

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Eli Lilly manufactures of Cialis the erectile dysfunction drug for men, saw sales of Cialis in China doubled in 2010.

Such an aggressive expansion, according to Chen Jialin (transliterated), vice president for the Lilly China anti-infective agent and special drug sales division, is in part attributable to an enlarged retail distribution network. The US-based company said that both its Cialis sales representative and the hospitals and drugstores it covered more than doubled in the year.

The company, as a new comer in the retail segment, is learning to work with its retail partners in distribution in the world's most populous market, said Mr. Chen. China's (erectile dysfunction) ED treatment market is estimated to stand at CNY 8 billion at the moment.

The maker will need to beef up its brand reputation in the hospital and retail distribution channels to get a larger slice of the local market, pointed out a market observer.

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