Is fat really that bad for you? Survey reveals we are terrified of being overweight

Fat is often given a bad reputation. Many people wanting to lose weight will simply head straight to the fat content of any given food or drink product, disregarding all other nutritional values of said product. This is despite the fact that recently sugar has received more bad press as health experts continually warn against a diet high in sugar. Only last month UK cinema chains received fierce criticism for offering a glut of high-sugary treats to cinema goers in Britain.

According to a survey for Women’s Health magazine that quizzed over 4,000 people, over two-thirds of us believe we are fat, yet bizarrely a similar number of people from the same research say they aren’t overweight. It seems the nation has some self-esteem issues that need addressing.
Fat may get a bad rep and almost be a taboo subject, but we actually need fat to survive. “Science has shown us that a little fat both on our bodies and on our plates is actually healthy,” commented Women’s Health editor Farrah Storr.

“For years, fat has been seen as the enemy, but the tide is turning. As we become more nutritionally aware, many of us now realise fat could even be the secret to a longer life and a smaller waistline.”

So why do we need fats in our body? Firstly, fat is important as it provides the body with energy.  It is difficult to eat foods within a low fat diet to receive enough energy your body requires. Diets that are too low in fat (less than 20 – 25%) can trigger cravings and food binges. Fat aids the transportation, storage and absorption of fat-soluble vitamins A, D, E and K. A lack of fat could result in deficiencies of these particular vitamins. Fat also gives insulation under our skin from the cold and the heat, in addition to providing protection to organs and bones from shock.

However, this doesn’t mean you can start overloading on fat without worrying about the consequences. An average male should not consume over 30g of saturated fat per day, whilst it is just 20g of saturated fat per day for women. The NHS Choices website offer a fantastic guide into what fat we need and some of the foods it is advised to cut down on.

The Women’s Health survey showed a fascinating insight into the nation’s view of fat, with both sexes being afraid of it. Many who answered the questions would rather somebody viewed them as being stupid or old than fat and perhaps surprisingly, twice as many than women have contemplated using diet pills.

Women’s Views

. 76% go to the gym to lose weight.
. 72% think they are fat.
. 67% would prefer to be thought of as stupid than fat.
. 67% would prefer to look old than fat.
. 66% are aware they are not overweight.
. 63% look in the mirror and think they are fat at least once a day.
. 58% would prefer to be thin and unhealthy than overweight and healthy.
. 46% would not date a person they deem fat.
. 44% have thought about using diet pills.
. 36% think about their weight at least once a day.
. 20% have not gone on holiday because they felt fat.

Men’s Views

. 95% have thought about using diet pills.
. 77% would prefer to look old than fat.
. 74% go to the gym to lose weight.
. 71% would prefer to be thought of as stupid than fat.
. 65% think they are fat.
. 62% have not gone on holiday because they felt fat.
. 60% are aware they are not overweight.
. 57% would not date a person they deem fat.
. 48% think about their weight at least once a day.
. 47% would prefer to be thin and unhealthy than overweight and healthy.
. 35% look in the mirror and think they are fat at least once a day.

Are foods labelled ‘lighter’ any healthier?

So called low fat foods can contain a similar number of calories to the standard versions and in some cases contain even more sugar, according to a study by consumer watchdog Which?

The investigation by Which? found that as many as six out of 10 consumers eat low fat and light foods several times a week, believing that they are a healthier option and can help them to lose weight. But its snapshot sample of 12 low fat, reduced and light products from supermarkets, compared with their standard counterparts found minimal differences in calorie content.

A standard McVitie’s chocolate digestive contained 85 calories and a light one had 77. A Tesco low fat yoghurt had more calories per pot at 130 than a standard Activia version at 123, while the Tesco option contained more sugar at 20.2g, more than four teaspoons than the 16.9g in the Activia pot. The high fat and saturated fat content of cheese, meant Cathedral City lighter cheddar still contained a fat content, higher than the governments recommended guidelines.

The problem appears to be the public’s general misconception of words such as: low fat, lighter, lite and lighter. Labelling regulations define low fat as containing less than 3% fat, which is great; however, what most people don’t realize is that there is a big difference between low fat foods and those labelled light, lite and lighter. A product labelled light, lite or lighter only has to contain 30% less fat than the standard version.

30% less fat than the standard product sounds very good, but not if the standard product contains far too much fat in the first place. In such cases even though the product contains 30% less fat than the standard product, it still contains a very high fat content.

Which? found misconceptions among consumers about the meaning of the terms reduced fat and light, with only 16% of people correctly stating that products carrying the label had to contain 30% less fat than the standard alternative. The Consumer Watchdog said, “While shoppers believe that words such as light and low fat are interchangeable, they have significantly different meanings.”

Richard Lloyd, executive director at the consumer group Which? warned consumers to read the labels carefully before they buy light, lite or lighter foods. He said, “Consumers are choosing low fat and light options believing them to be a healthier choice, but our research has found that in many cases they’re just not living up to their healthy image. Our advice to consumers is to read the nutritional labels carefully.”

This is a view backed up by Maya Monteiro, Senior Education Manager at the World Cancer Research Fund (WCRF), who said, “There is a troubling lack of understanding about the calorie content of everyday food, a fact that is not helped by products being labelled light, when in fact they have a very high calorie content.”

One positive development is the introduction of the traffic light labelling system, which many of the major Supermarkets are now adopting. Food sold pre packed is labelled with a traffic light label, showing at a glance the proportions of fat, saturated fats, sugar, and salt using traffic light signals for high (red), medium (amber) and low (green) percentages for each of these ingredients.

Ingredient	Green (low content)	Amber(medium content)	Red (high content)
Fat	less than 1,5 g	between 1,5 g and 10 g	more than 10 g
Saturated Fats	less than 0,75 g	between 0,75 g and 2,5 g	more than 2,5 g
Sugar	less than 2,5 g	between 2,5 g and 6,3 g	more than 6,3 g
Salt	less than 0,3 g	between 0,3 g and 1,5 g	more than 1,5

Foods with green indicators are healthier and to be preferred over those with red ones. The label is on the front of the package and easier to spot and interpret than Guideline Daily Amount (GDA) labelling, which will continue. The GDA is difficult to understand for many and does not lend itself to quick comparisons.

The use of traffic light labelling is supported by many physician groups, including the British Medical Association and welcomed by consumers. Despite worries from some in the food industry that red foods would be shunned, the British Medical Association, Food Standards Agency and others agree, that consumers interpret the labels sensibly, realise they can have red foods as a treat, and they are easier to understand than lists of percentages.

Which? has campaigned for clearer food labelling and is calling on Morrisons andIceland, the two remaining supermarkets yet to adopt the traffic light system, to do so as soon as possible.

Luxury ready meals contain twice as much fat, salt and sugar as budget versions

Supermarket luxury ranges of ready meals can contain more than twice as much fat and salt than the cheaper, value versions, according to a new academic study. Glasgow University academics said, “Some of the meals should be labelled damaging on their packaging after discovering that they contained shocking levels of saturated fat, the major cause of heart disease.

The high end meals come with shocking levels of saturated fat. Just one serving can contain an adult’s entire daily recommended fat intake, according to the study. Researchers from Glasgow University analysed a range of ready meals that are on sale in five of Britain’s largest supermarkets. They found that some meals contained substantially more of the guideline daily amount (GDA) of fat, that an adult should consume than their cheaper counterparts.

Mike Lean, chair of human nutrition at Glasgow University said, “Labelling food as extra special or finest can be misleading for consumers who might expect health benefits at a higher price point. This does not seem to be the case. Value lines are not nutritionally inferior and general represent good value for money.”

“Sainsbury’s taste the difference beef lasagne contains more than twice the saturated fat than its basics version”, the researchers said.The luxury meal has 77 per cent of the guideline daily amount (GDA) of fat, whereas its budget equivalent has 36 per cent.It also contains more salt with 34.5 per cent GDA, compared to the cheaper version’s 28.8 per cent.

How they compare:

. Asda smart price macaroni cheese – 48% GDA of saturated fat.

. Asda extra special macaroni cheese – 114% GDA of saturated fat.

. Asda smart price lasagne – 33% GDA of saturated fat.

. Asda extra special lasagne – 72% GDA of saturated fat.

. Morrisons savers macaroni cheese – 74% GDA of saturated fat.

. Morrisons kitchen macaroni cheese – 140% GDA of saturated fat.

. Morrisons savers beef lasagne – 40% GDA of saturated fat.

. Morrisons kitchen beef lasagne – 85% GDA of saturated fat.

. Sainsbury basics beef lasagne – 35% GDA of saturated fat.

. Sainsbury taste the difference beef lasagne – 77% GDA of saturated fat.

. Sainsbury basics shepherd’s pie – 22% GDA of saturated fat.

. Sainsbury taste the difference shepherd’s pie – 52.5% GDA of saturated fat.

. Tesco value cottage pie/shepherd’s pie meals - 18% GDA of saturated fat.

. Tesco finest cottage pie/shepherd’s pie meals – 39% GDA of saturated fat.

. Tesco value chicken tikka masala – 41% GDA of saturated fat.

. Tesco finest chicken tikka masala – 68% GDA of saturated fat.

Mr Lean said, “A meal that contains 140 per cent of GDA contains the amount that should be spread over at least five meals, more than a day’s food. That is shocking. Consumer organisations and politicians should demand that such meals are clearly labelled as damaging.”

But the supermarkets rejected the complaints, with Sainsbury’s saying, “It was committed to helping customers eat healthily and it was the first UK retailer, to introduce traffic light labelling on packaging, showing the salt and fat content.”

Tesco also said, “Its packaging displayed nutritional information on the front of the pack”, while Morrisons highlighted the larger portion sizes in its kitchen range. An Asda spokesman said, “Extra special is indulgent by definition and our customers love it.”