American women rejoiced on Saturday 17th October after the commonly touted ‘female Viagra’ finally launched in the United States.
Addyi (known generically as Flibanserin) finally received the
required approval from the Food and Drug Authority (FDA) on 18 August,
albeit reluctantly, with the little pink pill previously facing two
rejections on account of concerns about just how effective it was and
any potential side effects – especially when alcohol is consumed.
The FDA have strongly warned that women should never drink alcohol while taking Addyi as the risk of fainting is high. This also poses a higher risk for drivers.
However, women that have lost their sexual desire can now go to their
doctor and ask for Addyi (it is available on prescription only), and
should find that they will be quizzed about their current method of
birth control, prescribed medications, relationship with their partner,
as well as if they have previously suffered from depression or other
mental health problems.
The National Institute of Health claim that around 40% of women in
America suffer from female sexual dysfunction, but Addyi is targeted at
the estimated 10% of premenopausal women – around 16 million American
women – who suffer from hypoactive sexual desire disorder (HSDD). HSDD
is characterised as a constant lack of sexual thoughts and interest in
sexual activity, resulting in a state of distress and cannot be
explained by another medical condition or substance, such as anxiety or
relationship issues.
Addyi becomes the first pill-based treatment of any type of low
sexual desire, and many women will be unaware it has launched. Moreover,
American women will not be inundated with advertisements on television,
radio, print or digital advertising for at least 18 months.
The drug’s manufacturer’s – Sprout Pharmaceuticals - has agreed to
forgo all paid advertising for more than a year to slightly ease the
FDA’s worries about Addyi’s safety.
The promise to FDA will not prevent Sprout from promoting Addyi via
various other popular mediums, with Sprout’s eagerness to engage with
women through social media, in addition to holding interviews with media
outlets and other influential organisations, demonstrating a new way
forward for pharmaceutical marketing strategy.
“I think what they’re doing is pretty clever, actually,” Dan
Leinweber, president at a boutique PR firm called Leinweber Associates,
said. “This is a much less costly way to get their word out in a much
more credible way.”
Widely popular erectile dysfunction treatment Viagra
also happened to be a completely new treatment within a new class of
sexual medicine upon its introduction to the world back in 1998. In the
subsequent 17 years, ‘the little blue pill’ Viagra has easily become one
of the most heavily advertised drugs in the world, bringing in massive
amounts of profit for its maker Pfizer. An incredible $232 million was
spent on advertising Viagra by Pfizer in 2014, and Viagra brought in a
record $2 billion in revenue in 2012.
Thus far, it remains to be seen if Sprout will begin to look at the
UK and other European countries for a release of Addyi, with no word yet
on their future plans for the drug. Before any drug is sold in Britain
though, it has to receive a license from the European Medicines Agency.
Keep checking the Medical Specialists® Pharmacy website for further
updates.
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